Retailers can look to boost World Book Day sales thanks to a host of toys from Rainbow Designs, the Home of Classic Characters, starring some of the most-loved characters from children’s literature.
2019 marks milestone anniversaries for several major literary brands, including the 50th anniversary of The Very Hungry Caterpillar. As the world prepares to celebrate, retailers can tap into the enduring appeal of this evergreen literary brand with Rainbow’s exciting toys. Featuring strong primary colours, textures and sounds, this striking collection which is perfect for tapping into the World Book Day demand, includes plush and wooden toys as well as developmental and activity toys.
Elmer, the colourful patchwork elephant, is a firm fixture on children’s bookshelves and in the playroom, and next year this colourful literary classic turns 30. Marking this milestone anniversary and World Book Day is child’s play thanks to Rainbow’s Elmer range starring bright and tactile soft toys.
Another firm favourite is Peppa Pig and next year sees the 15th anniversary of this much loved preschool character. Rainbow Designs’ My First Peppa Pig collection, featuring a range of soft and tactile activity toys, is perfect for introducing infants to this wholesome brand that is loved and trusted by parents globally and is a fun way to celebrate World Book Day with little ones.
Peter Rabbit has been loved by little ones since Beatrix Potter first wrote the captivating tale in 1902 and more than a century on, this literary classic is still adored by children today. Rainbow offers a toy collection for children of all ages thanks to its Peter Rabbit Nursery, the Peter Rabbit TV and the Peter Rabbit Movie ranges.
Literary-inspired toy collections from Rainbow also include Paddington Bear; Miffy; Winnie-the-Pooh; Guess How Much I Love You and Roald Dahl.
