Our News and Press Releases

Rainbow Designs, the Home of Classic Characters, is excited to announce that a new plush character range based on the upcoming DreamWorks Animation and Pearl Studio film, Abominable (in U.K. theaters 11 October), will be joining the Rainbow family this autumn.   Abominable is a breathtaking adventure about a teenage girl named Yi who encounters a young Yeti, whom she names Everest, on the roof of her apartment building in a Chinese city. Yi and her friends, Jin and Peng, embark on an epic…
The Home of Classic Characters, is one of the country's leading character soft toy and nursery companies and the name behind an abundance of high profile nursery plush collections including Peter Rabbit, Guess How Much I Love You, Winnie the Pooh and The Very Hungry Caterpillar. Rainbow’s award-winning Disney Classic Winnie the Pooh collection, inspired by A.A Milne’s Tales from One Hundred Acre Wood, features a gorgeous array of nursery plush toys and essentials. This summer will see some…
The Home of Classic Characters’ collections are steeped with some of the most renowned and much-loved licensed characters.  Rainbow’s extremely popular Paddington Bear Classic collection features Michael Bond’s best-selling storybook character. The plush Paddington toys are created from the highest quality super soft fabrics with exquisite detailing. The collection includes the premium Large Classic Paddington with Boots and Suitcase, the Classic Cuddly Paddington, the Classic Paddington in a…
The Home of Classic Characters, is one of the country's leading character soft toy and nursery companies and the name behind an abundance of high profile infant toy collections including Peter Rabbit, Winnie the Pooh, Dumbo and The Very Hungry Caterpillar. To infinity and beyond! An exciting new arrival this summer to the Rainbow family is the new Disney Baby Toy Story collection of infant developmental toys. The new range includes Soft Toys and Activity Toys of some of Toy Story’s most…
The Home of Classic Characters has been promoting the momentous anniversaries of two much loved children’s book characters this summer by encouraging retailers to get involved in their window display competitions.   Rainbow Designs launched two separate competitions encouraging retailers to design window or interior displays for Eric Carle’s The Very Hungry Caterpillar, who celebrates its 50th Birthday this year, and David’s McKee’s patchwork elephant, Elmer who is 30 years old.   Anthony…
Wooden toys are a timeless addition to the nursery and when coupled with classic characters, they make the perfect gift for little ones. Rainbow Designs, the Home of Classic Characters, offers retailers a stunning range of high quality wooden toys, games and puzzles in some of their most renowned classic character ranges.   Rainbow’s fun and educational Peg Puzzles make beautiful gifts for preschoolers.  The wooden Peg Puzzles, that are available in the Peter Rabbit, Guess How Much I Love…
Wooden toys are a timeless addition to the nursery and when coupled with classic characters, they make the perfect gift for little ones.   Rainbow Designs, the Home of Classic Characters, offers nursery retailers a stunning range of high quality wooden toys in some of their most renowned classic character ranges.   The Peter Rabbit Nursery collection stars the Peter Rabbit Pull Along Toy which features a soft plush Peter Rabbit on four wooden wheels, with a pull cord for babies and toddlers…
Tap into the growth of the baby shower business with gorgeous new Gifts Sets from Rainbow Designs starring some of nursery’s most-loved classic characters and featuring safe from birth products.   Brand new to the popular Peter Rabbit Nursery and adorable Guess How Much I Love You collections this spring are the Soft Toy and Muslin Gift Sets, and the Soft Toy and Blanket Gift Sets. These high quality Gift Sets, presented in an illustrated gift box with ribbon carry handle, feature a plush…
Rainbow Designs has been celebrating the momentous anniversary of Eric Carle’s evergreen brand at the London Toy Fair with a The Very Hungry Caterpillar themed tea party and the launch of their brand new ‘Tiny and Very Hungry Caterpillar’ collection.     The Home of Classic Characters’ exciting new ‘Tiny and Very Hungry Caterpillar’ collection is based on Eric Carle’s wonderful and hugely successful picture book and features a beautiful selection of nursery toys crafted specifically for the…
Rainbow Designs is kick-starting 2019 by launching a wealth of new products which will be on show for the first time at Toy Fair UK.  The Home of Classic Characters is launching over 30 new lines this year featuring both contemporary and classic licensed characters.   Exciting new ranges for 2019 include the beautiful Disney Baby Dumbo, Disney Baby Toy Story and Disney Baby Simba collections featuring super soft plush toys, Ring Rattles and Comfort Blankets.   On show ahead of a second…